- Simple--prioritizing and finding the key message or core idea
- Unexpected--surprising people in a variety of ways, including challenging assumptions
- Concrete--using real-world, sensory images to convey messages or complex ideas
- Credible--creating a way for people to "test drive" the message and judge for themselves
- Emotional--finding the right emotions to evoke in order to share an idea/ message
- Story--creating a "mental flight simulator" so that people can understand ideas
I have just started reading the book, Thinking Fast and Slow by Daniel Kahneman. I am now thinking about mental processes in a very different way. Kahneman describes two types of mental systems that we depend on to make judgements and decisions. "System 1 is fast, intuitive and emotional; System 2 is slower, more deliberative and more logical." I feel like my students are operating mostly with their System 1 thinking, making snap judgments and tuning out when their emotions are not engaged. As an English major, I would love to see my students enjoy an immersion in System 2 thinking, in which they wrestle with ideas and challenge their assumptions about the world. I plan to post more thoughts about this book as I read more...I hope that this reading will help me to understand the "screenager" mentality, since I live with 2 teens who would love to spend most of their lives glued to a screen. They interact with friends and virtual friends in an online world dominated by rich fantasy games. How can they find balance between the real and virtual worlds when the online world inspires addictive behaviors? How can they use their System 2 thinking to see this addictive side of their fantasy world?
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